"The people don't want war, but they can always be brought to the bidding of the leaders. This is easy. All you have to do is tell them they are being attacked, and denounce the pacifists for lack of patriotism and for exposing the country to danger.
It works the same in every country." - Hermann Göring
News · Fetish · Nothingness

By JEFF CHANG | December 2012
Cheat Sheet
from the underground
...a rag-tag collection of research that will be explored in more depth in future outbursts.
Uncovering the Media's Tapestry of Deception
The overwhelming pressure of mechanization evident in the newspaper and the magazine has led to the creation of vast monopolies of communication. Their entrenched positions involve a continuous, systematic, ruthless destruction of elements of permanence essential to cultural activity. The emphasis on change is the only permanent characteristic."
"I did not have sexual relations with that woman."
4 Largest Media Conglomerates in the World
$41 Billion
(2011 Sales)
$29 Billion
$34 Billion
$15 Billion
Large Media Groups:
Globally, large media conglomerates include Viacom, CBS Corporation, Time Warner, News Corp, Bertelsmann AG, Sony Corporation of America, NBCUniversal, Vivendi, Televisa, The Walt Disney Company, Hearst Corporation, Organizaçġes Globo and Lagardère Group.
propoganda model
Modern Advertising is more powerful than the U.S. Government and is the hidden foundation of the media's influence and power. They dictate who becomes a star, what shows, news, sports that we will watch, prepackaged to fit the demands of advertising dollars.

The principals and methods of modern advertising have filtered into all forms of media and into every institution and company across the United States as well as the world. The masters who shaped advertising are Albert Lasker, Stanley Resor, Raymond Rubicam, Leo Burnett, Claude C. Hopkins and Bill Bernbach. These innovators set the foundation for mass manipulation that has even been employed by the CIA, FBI and local law enforcement.

we see 3,000 ads everyday
The Myth of the Liberal Media: The Propaganda Model of News

Edward Herman and Noam Chomsky
DNA Mutations
The notorious Wikileaks is
promoted by the power
networks. A brilliant distraction tool whose apparent destructiveness has forged an impressive bridge of chaos, another distraction technique whose objective is Perception Deception (PD). If Wikileaks was so dangerous to the power elites Assange would have been dead before anyone ever heard his name.
The Propaganda Model was First presented in the 1988 book by Edward Herman and Noam Chomsky, Manufacturing Consent: The Political Economy of the Mass Media. The "Propaganda model" views the private media as businesses interested in the sale of a product - readers and audiences - to other businesses (advertisers) rather than that of quality news to the public.
The theory postulates five general classes of "filters" that determine the type of news that is presented in news media.
Five Classes of Filters
The size, and profit-seeking imperative of dominant media corporations is said to create a bias.
Funding generated through advertising. Most newspapers have to attract advertising in order to cover the costs of production; without it, they would have to increase the price of their newspaper.
Sourcing of mass media news: "The mass media are drawn into a symbiotic relationship with powerful sources of information by economic necessity and reciprocity of interest." Even large media corporations such as the BBC cannot afford to place reporters everywhere. They concentrate their resources where news stories are likely to happen.
'Negative responses to a media statement or [TV or radio] program. It may take the form of letters, telegrams, phone calls, petitions, law-suits, speeches and Bills before Congress and other modes of complaint, threat and punitive action'. Business organizations regularly come together to form flak machines.
Fear (originally titled "anti-communism)
The fifth and final news filter that Herman and Chomsky identified was 'anti-communism'. Manufacturing Consent was written during the Cold War. Chomsky updated the model as "fear", often as 'the enemy' or an 'evil dictator' such as Colonel Gaddafi, Saddam Hussein or Slobodan Milosevic. This is exemplified in British tabloid headlines of 'Smash Saddam!' and 'Clobba Slobba!'.
"Artificial fears are created with a dual purpose...partly to get rid of people you don't like but partly to frighten the rest.

                          Because if people are frightened, they will accept authority."
"The power of holding two contradictory beliefs in one's mind simultaneously, and accepting
both of them... To tell deliberate lies while genuinely believing in them, to forget any fact
that has become inconvenient, and then, when it becomes necessary again, to draw it
back from oblivion for just as long as it is needed, to deny the existence of objective reality
and all the while to take account of the reality which one denies - all this is indispensably
necessary. Even in using the word doublethink it is necessary to exercise doublethink.
For by using the word one admits that one is tampering with reality; by a fresh act of
doublethink one erases this knowledge; and so on indefinitely, with the lie always one
leap ahead of the truth."
             - 1984
by George Orwell

Politico-media complex (PMC): is a name that has been given to the close, systematized, symbiotic-like network of relationships between a state's political and ruling classes, its media industry, and any interactions with or dependencies upon interest groups with other domains and agencies, such as law (and its enforcement through the police) and, particularly, corporations - especially the multinationals. The term PMC is often used to name, derogatively, the collusion between governments or individual politicians and the media industry in an attempt to manipulate rather than inform the people
Corporate censorship: is censorship by corporations, the sanctioning of speech by spokespersons, employees, and business associates by threat of monetary loss, loss of employment, or loss of access to the marketplace.
Gate keeping bias: Media bias is the bias of journalists and news producers within the mass media in the selection of events and stories that are reported and how they are covered.
Institutional memory: is a collective set of facts, concepts, experiences and know-how held by a group of people. As it transcends the individual, it requires the ongoing transmission of these memories between members of this group. Elements of institutional memory may be found in corporations, professional groups, government bodies, religious groups, academic collaborations and by extension in entire cultures.
Spiral of silence: is a political science and mass communication theory propounded by the German political scientist Elisabeth Noelle-Neumann. Spiral of silence theory describes the process by which one opinion becomes dominant as those who perceive their opinion to be in the minority do not speak up because they fear isolation from society.
Bandwagon effect: is a well documented form of groupthink in behavioral science and has many applications. The general rule is that conduct or beliefs spread among people, as fads and trends clearly do, with "the probability of any individual adopting it increasing with the proportion who have already done so". As more people come to believe in something, others also "hop on the bandwagon" regardless of the underlying evidence. The tendency to follow the actions or beliefs of others can occur because individuals directly prefer to conform, or because individuals derive information from others. Both explanations have been used for evidence of conformity in psychological experiments
Anti-pattern - In software engineering, an anti-pattern (or antipattern) is a pattern that may be commonly used but is ineffective and/or counterproductive in practice.
Emotional contagion: is the tendency to catch and feel emotions that are similar to and associated with those of others.
Projective identification: is 'a term first used by Melanie Klein (1946) to describe a process whereby parts of the ego are thought of as forced into another person who is then expected to become identified with whatever has been projected'.
Collective narcissism (or group narcissism) is a type of narcissism where an individual has an inflated self-love of his or her own ingroup, where an "ingroup" is a group in which an individual is personally involved. While the classic definition of narcissism focuses on the individual, collective narcissism asserts that one can have a similar excessively high opinion of a group, and that a group can function as a narcissistic entity.
Council on Foreign Relations (CFR) stanglehold on mainstream media exposed.
Corporate Government Media Control Exposed
Crowd psychology: is a branch of social psychology. Ordinary people can typically gain direct power by acting collectively. Historically, because large groups of people have been able to bring about dramatic and sudden social change in a manner that bypasses established due process, they have also provoked controversy. Social scientists have developed several different theories for explaining crowd psychology, and the ways in which the psychology of the crowd differs significantly from the psychology of those individuals within it.
System breaking (In Herd Theory): asymmetric aggregation of animals under panic conditions has been observed in many species, including humans, mice, and ants. Theoretical models have demonstrated symmetry breaking similar to observations in empirical studies. For example when panicked individuals are confined to a room with two equal and equidistant exits, a majority will favor one exit while the minority will favor the other.
System justification theory (SJT): is a scientific theory within social psychology that proposes people have a motivation to defend and bolster the status quo, that is, to see it as good, legitimate, and desirable.
Celebrity-industrial complex: is a social and economic construct which involves a symbiotic relationship between celebrities and business corporations. First proposed by Vanity Fair columnist Maureen Orth in her book, "The Importance of Being Famous" (2003), it is fueled both by the celebrities' seemingly continual search for fame and attention and the business corporations' search for catchy headlines and viable name brands that could be sustained by such celebrities.
Doublethink: a word coined by George Orwell in the novel 1984, describes the act of simultaneously accepting two mutually contradictory beliefs as correct, often in distinct social contexts. It is related to, but distinct from, hypocrisy and neutrality.
Escape panic characteristics: 1.) individuals trying to move faster than normal;  2.) individuals push; interactions become physical  3.) arching and clogging observed at exits;  4.) escape slowed by fallen or dead individuals serving as obstacles;  5.) tendency toward mass or copied behavior
alternative or less used exits are overlooked.
Vendor lock-in (in economics), also known as proprietary lock-in or customer lock-in: makes a customer dependent on a vendor for products and services, unable to use another vendor without substantial switching costs. Lock-in costs which create barriers to market entry may result in antitrust action against a monopoly.
Communication theory is a field of information and mathematics that studies the technical process of information and the human process of human communication.
Monopolies of knowledge: arise when ruling classes maintain their political power through their control of key communications technologies.
Cognitive distortions are exaggerated and irrational thoughts, identified in cognitive therapy and its variants, which in theory perpetuate some psychological disorders.
Personal boundaries: are guidelines, rules or limits that a person creates to identify for him- or herself what are reasonable, safe and permissible ways for other people to behave around him or her and how he or she will respond when someone steps outside those limits. They are built out of a mix of beliefs, opinions, attitudes, past experiences and social learning.
Social undermining: is the opposite of social support. For example, in the context of the workplace, it refers to intentional offenses aimed at destroying another's favorable reputation, their ability to accomplish their work, or their ability to build and maintain positive relationships.
Subliminal stimuli: contrary to supraliminal stimuli or "above threshold", are any sensory stimuli below an individual's threshold for conscious perception.Some research has found that subliminal messages do not produce strong or lasting changes in behavior. However, a recent review of functional magnetic resonance imaging (FMRI) studies shows that subliminal stimuli activate specific regions of the brain despite participants being unaware
Propaganda: The Formation of Men's Attitudes: (1973) is a landmark work on the subject of propaganda by French philosopher, theologian, and sociologist Jacques Ellul. This book appears to be the first attempt to study propaganda from a sociological approach as well as a psychological one. It presents a sophisticated taxonomy for propaganda, including such paired opposites as political-sociological, vertical-horizontal, rational-irrational, and agitation-integration.
Love bombing: is the deliberate show of affection or friendship by an individual or a group of people toward another individual. Critics have asserted that this action may be motivated in part by the desire to recruit, convert or otherwise influence.
Gaslighting: is a form of psychological abuse in which false information is presented with the intent of making a victim doubt his or her own memory and perception.
Culture of fear is a term used by certain scholars, writers, journalists and politicians who believe that some in society incite fear in the general public to achieve political goals, for example..."The people don't want war, but they can always be brought to the bidding of the leaders. This is easy. All you have to do is tell them they are being attacked, and denounce the pacifists for lack of patriotism and for exposing the country to danger. It works the same in every country." - Hermann Göring.
Cognitive dissonance: People desire to be consistent. Suppose a pollster finds that a certain group of people hates his candidate for senator but love actor A. They use actor A's endorsement of their candidate to change people's minds because people cannot tolerate inconsistency. They are forced to either to dislike the actor or like the candidate.
Disinformation: The creation or deletion of information from public records, in the purpose of making a false record of an event or the actions of a person or organization, including outright forgery of photographs, motion pictures, broadcasts, and sound recordings as well as printed documents.
Glittering generalities: are emotionally appealing words that are applied to a product or idea, but present no concrete argument or analysis. This technique has also been referred to as the PT Barnum effect.
Operant conditioning: involves learning through imitation. For example, watching an appealing person buy products or endorse positions teaches a person to buy the product or endorse the position. Operant conditioning is the underlying principle behind the Ad Nauseam, Slogan and other repetition public relations campaigns.
Repetition: is the repeating of a certain symbol or slogan so that the audience remembers it. This could be in the form of a jingle or an image placed on nearly everything in the picture/scene.
Transfer: also known as association, this is a technique that involves projecting the positive or negative qualities of one person, entity, object, or value onto another to make the second more acceptable or to discredit it. It evokes an emotional response, which stimulates the target to identify with recognized authorities. Often highly visual, this technique often utilizes symbols (e.g. swastikas) superimposed over other visual images (e.g. logos). These symbols may be used in place of words.
Quotes out of context: selectively editing quotes to change meanings-political documentaries designed to discredit an opponent or an opposing political viewpoint often make use of this technique.
Milieu control: an attempt to control the social environment and ideas through the use of social pressure.
Cult of personality: a cult of personality arises when an individual uses mass media to create an idealized and heroic public image, often through unquestioning flattery and praise. The hero personality then advocates the positions that the propagandist desires to promote. For example, modern propagandists hire popular personalities to promote their ideas and/or products.
Name-calling: propagandists use the name-calling technique to incite fears and arouse prejudices in their hearers in the intent that the bad names will cause hearers to construct a negative opinion about a group or set of beliefs or ideas that the propagandist wants hearers to denounce. The method is intended to provoke conclusions about a matter apart from impartial examinations of facts. Name-calling is thus a substitute for rational, fact-based arguments against the an idea or belief on its own merits.
Third party technique: works on the principle that people are more willing to accept an argument from a seemingly independent source of information than from someone with a stake in the outcome. It is a marketing strategy commonly employed by Public Relations (PR) firms, that involves placing a premeditated message in the "mouth of the media." Third party technique can take many forms, ranging from the hiring of journalists to report the organization in a favorable light, to using scientists within the organization to present their perhaps prejudicial findings to the public. Frequently astroturf groups or front groups are used to deliver the message.

Bilderberg annual meeting: The ideas and policies that come out of the Bilderberg annual meetings are used to generate news in the leading periodicals and news groups of the world. The point is to make the prevalent opinions of the Bilderbergers so appealing that they become public policy and to pressure world leaders into submitting to the "needs of the Masters of the Universe." The "free world press" is completely at the mercy of the Bilderbergers disseminating the agreed-upon propaganda.
Manufacturing Consent: The Political Economy of the Mass Media
By Edward S. Herman and Noam Chomsky
Perpetual War For Perpetual Peace
By Gore Vidal
Masters of Media
The True Story of The Bilderberg Group
By Daniel Estulin
Nineteen Eighty-Four
By George Orwell
SCIENCE: Neurological Mechanisms
Vittorio Gallese discovered that mirror neurons are responsible for intentional attunement in relation to others. One class of these neurons fires with action execution and observation, and with sound production of the same action. Research shows an activation of the premotor cortex and parietal area of the brain for action perception and execution. He said humans understand emotions through a simulated shared body state. The observers' neural activation enables a direct experiential understanding.
The End of History and the Last Man
By Francis Fukuyama
Empire and Communications
By Harold Innis
Ogilvy On Advertising
By David Ogilvy
The Society of Mind
By Marvin Minsky
Tractatus Logico-Philosophicus
By Ludwig Wittgenstein
Philosophical Investigations
By Ludwig Wittgenstein
The Bias of Communication
By Harold Innis
Influence: The Psychology of Persuasion
By Robert B. Cialdini
Tested Advertising Methods
By John Caples
Research Sources


Lady Gaga's


Faster, Pussycat!
Kill! Kill!
The Grid
Top 10 War Movies
of All Time!
Stop Snoring Now!
"Industrial societies have cut time into precise fragments suitable to engineers and accountants and Western civilization has suffered from an "obsession with present-mindedness" that eliminated concerns about past or future. The overwhelming pressure of mechanization evident in the newspaper and the magazine has led to the creation of vast monopolies of communication. Their entrenched positions involve a continuous, systematic, ruthless destruction of elements of permanence essential to cultural activity. The emphasis on change is the only permanent characteristic."
- Harold Innis (economic historian and communications scholar)
everything goes through here
Herd behavior: describes how individuals in a group can act together without planned direction.
Framing effect: A frame in social theory consists of a schema of interpretation, a collection of anecdotes and stereotypes, that individuals rely on to understand and respond to events. In other words, people build a series of mental filters through biological and cultural influences. They use these filters to make sense of the world. The choices they then make are influenced by their creation of a frame. Framing is also a key component of sociology, the study of social interaction among humans.
systematic breakdown of systems
» Exorcism of Federal Government
» Boobology
» I Want To Marry A Machine
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» Hacktivists and Cyber Hunterians
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